Case Studies
Discover real success stories from financial advisors who’ve transformed their practices.
How We Helped a Financial Advisor Generate 106 High-Value Leads with Just $5,017 in Ad Spend
The Challenge
The financial advisor needed to generate high-value agency leads on a limited budget, with no past data to guide his efforts. The goal was to build a funnel from scratch that would attract quality leads and convert them, all while keeping costs down.
Our Solution
To address the challenge, we implemented a strategy focused on creating an effective, scalable funnel from the ground up. Here's how we approached it:
● Built a new funnel from scratch tailored to his target audience.
● Focused on cold audiences due to the lack of past data to optimize against.
● Kick-started a CBO campaign with at least three ad sets to test multiple approaches.
● Started with large, broad audiences to give Facebook more room to optimize.
● Continually tested new creatives and ad copy to find the most effective messaging.
● Ran 4-6 weeks of RFT testing to refine the campaign for maximum efficiency.
The Results
After executing the strategy, we achieved remarkable results that surpassed expectations:
● 106 leads generated between October 14, 2020, and January 11, 2021.
● Minimal cost per lead of $47, with a total ad spend of $5,017.
● Lead conversion rate of 90%, proving the quality of leads generated.
Key Highlights:
● 106 high-value leads generated
● Cost per lead: $47
● 90% conversion rate
● Total ad spend: $5,017
How We Helped a Financial Advisory Firm Generate 89 Qualified Leads with a $50.30 CPL
The Challenge
The financial advisory firm faced challenges in attracting high-quality leads through their Facebook Ads campaigns. While they were bringing in some leads, these did not align with their target client profile, negatively impacting conversion rates. They needed a more effective, cost-efficient approach to bring in qualified prospects.
Our Solution
To resolve this issue, we focused on refining both the targeting and messaging within the Facebook Ads platform. Here's the approach we took:
● Refined audience segmentation to focus on individuals with specific financial planning needs, like wealth management and retirement planning.
● Designed compelling ad creatives that showcased the firm’s expertise and resonated with their target demographic.
● Used A/B testing to optimize ad copy and visuals for higher engagement and more effective budget allocation.
● Streamlined the lead capture process to pre-filter high-quality prospects, ensuring only the best leads entered the funnel.
The Results
The campaign was highly successful, yielding impressive results in just one month:
● 89 qualified leads generated from the campaign.
● Cost per lead (CPL) of just $50.30, with a total ad spend of $4,476.07.
● A steady flow of high-quality leads aligned with the firm’s ideal client profile, resulting in better conversion rates and more meaningful client relationships.
Key Highlights:
● 89 high-quality leads generated
● Cost per lead: $50.30
● Total ad spend: $4,476.07
● Increased lead quality and marketing effectiveness
How We Helped a Financial Advisory Firm Slash CPL to $22.08 and Unlock a Steady Stream of 189 High-Quality Leads
The Challenge
The financial advisory firm faced challenges in generating consistent leads through Facebook Ads. Despite their efforts, they struggled with high cost per lead (CPL) and low-quality prospects. They sought our help for a strategy overhaul to improve their targeting, messaging, and overall campaign performance.
Our Solution
To address their challenges, we revamped their Facebook Ads strategy with a focus on precise targeting and optimized messaging. Here's how we approached the solution:
● Revised Facebook Ad targeting to focus on ideal demographics, such as age groups and interests related to retirement planning, investment, and wealth management.
● Optimized ad creatives to highlight the value of financial planning and the firm’s personalized services, making the ads more compelling.
● Implemented conversion tracking to ensure the right actions were being measured, and optimize accordingly.
● Incorporated a clear call to action (CTA) to encourage immediate engagement from potential leads.
● Set up retargeting ads to re-engage users who interacted with initial ads but didn’t convert.
The Results
The optimized campaign yielded remarkable results in just one month:
● 189 leads generated from the campaign.
● Cost per lead (CPL) of $22.08, with a total ad spend of $4,173.12.
● Significant improvement in lead quality and quantity, surpassing the client’s previous efforts and expectations.
Key Highlights:
● 189 qualified leads generated
● Cost per lead: $22.08
● Total ad spend: $4,173.12
● Consistent lead flow and improved CPL
How We Transformed a Financial Advisor's Facebook Ads into a Lead-Generation Powerhouse
The Challenge
The financial advisory firm was having difficulty generating high-quality leads through Facebook Ads. Despite running several campaigns, they struggled with conversions, and the cost per lead (CPL) was higher than anticipated. Their ads lacked the precise targeting and compelling creative strategies necessary to attract the right audience, leading to wasted ad spend and missed opportunities.
Our Solution
To resolve the challenges, we focused on refining the targeting strategy and enhancing the ad creatives. Here's the process:
● Refined targeting to reach individuals with specific financial needs, including retirement planning, investment opportunities, and tax optimization.
● Crafted personalized ad creatives that addressed the target audience's financial goals and pain points, increasing engagement.
● Optimized lead generation forms to gather more detailed information, ensuring leads were pre-qualified and more likely to convert.
● Continuous testing and adjustments based on real-time data to improve targeting and creatives, ensuring relevance to the audience.
The Results
After one month, the campaign delivered impressive results:
● 57 high-quality leads generated.
● Cost per lead (CPL) of $42.93, with a total ad spend of $2,447.17.
● Significant improvement in lead quality and a strong pipeline of qualified prospects for the firm.
Key Highlights:
● 57 qualified leads generated
● Cost per lead: $42.93
● Total ad spend: $2,447.17
● Increased lead quality and conversions
Ready to Write Your Own Success Story?
With the right strategies, tools, and support, you can create a powerful growth story that takes your business to new heights. Let’s work together to turn your goals into reality and start writing your success story today!
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